My plan to get the word out has three main points of attack. First, I want to maintain a website for the game where I post frequent updates about the game; posts would cover aspects like concept art, progress on gameplay features, and links to features of the game on other websites (if there are any). It would also have sections to describe the features of the game, target platforms, bios for myself and other people who work on the project, and release dates.
Second, I am going to try to create a social media presence for the project. I plan to create a Facebook page and Twitter handle for the game, and also create a page for the game on a website called IndieDB. IndieDB is a website devoted to promoting indie games, which is a great fit for me for two reasons: 1) the game would get some exposure for no monetary cost and 2) the exposure would be to the type of people who would be most interested in my game: gamers.
Third, after alpha testing concludes I plan on sending press releases about Escape to various news sites. I am going to have to do research about this process as this is completely uncharted waters for me. I plan on sending press releases to local publications such as the university newspaper and the BDN, and to online gaming news sites such as IGN and Polygon.